Sreeja Sreedharan
Demand Generation | Integrated Marketing | Branding
- Role
- Digital Marketing Manager at NUMERIC INDIA - A Group Brand Legrand
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Sreeja Sreedharan
Hello! I’m Sreeja, a seasoned Demand Generation Expert with over 8 years of experience in driving growth and building robust client relationships. Starting my career in sales provided me with invaluable insights into client dynamics, a skill that has been invaluable throughout my career. This foundation paved the way for my transition into Growth Marketing and Demand Generation, where I’ve led impactful campaigns and initiatives that resonate deeply with clients.In my role, I’m known for my hands-on approach and my ability to transform strategic visions into actionable, high-impact outcomes. I thrive in dynamic environments and am committed to delivering measurable results that align with business goals.Key Achievements:Achieved and maintained a 10x ROI in outbound marketing and events.Established an Outbound SDR Team, contributing to 35% of total revenue.Reduced Cost Per Lead (CPL) by 50% in high-spend channels.Amplified marketing-sourced revenue from 20% to 75% for a startup in under a year, driving 5x lead velocity.Expanded client base by 300%, reaching over satisfied customers and securing a 40% market share in 50 countries.Core Competencies:Demand Generation Strategy: Crafting and executing targeted demand generation strategies that drive leads and revenue.Account-Based Marketing (ABM): Implementing ABM strategies to nurture and convert key accounts.Digital Marketing: Leveraging digital channels to enhance brand visibility and engagement.Client Acquisition: Building and nurturing client relationships to foster long-term growth and loyalty.Sales Development: Leading and optimizing SDR teams to maximize pipeline growth and revenue generation.Marketing Analytics: Utilizing data-driven insights to refine marketing strategies and improve ROI.When I\'m not driving business growth, I indulge in my love for books and cinema. I started obsessing over books with the Harry Potter and have since evolved to enjoy non-fiction, with \"Lean In\" by Sheryl Sandberg being a notable influence. I am also a strong advocate for gender equality, women’s empowerment, and mental health awareness.Feel free to reach out if you\'d like to connect or discuss how we can collaborate to achieve impactful outcomes.Specialties:Demand Generation | Lead Generation | Digital Marketing | Account-Based Marketing (ABM)| Sales Development | Client Acquisition | Revenue Management | Marketing Analytics | Community Building | Buyer Enablement | Content Marketing | User Engagement | Marketing Channel Expansion
Experience
Digital Marketing Manager
NUMERIC INDIA - A Group Brand Legrand
Sep 2024 — Present · Chennai, IN
Education
Anna University Chennai
Bachelor of Engineering - BE, Computer Science and Engineering
2013 — 2017
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