Sravanthi Podagatlapalli
Senior Business Intelligence Analyst @TIAA
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WORK HISTORY
Senior Business Intelligence Analyst @TIAA
US
Led end-to-end Martech requirements for mobile and digital banking experiences by translating marketing and CX objectives into Adobe Experience Manager (AEM) Sites & Assets implementation stories across iOS and Android platforms.Partnered directly with Marketing, CX, and Analytics teams to design and operationalize personalization strategies using Adobe Target, defining audience segments, test hypotheses, and success KPIs for customer onboarding and engagement journeys.Defined customer journey orchestration requirements by mapping user personas and touchpoints across acquisition, onboarding, and servicing flows, enabling targeted experiences through AEM + Adobe Analytics integration.Led Adobe Analytics implementation planning, defining event tagging, CTA tracking, and screen-level instrumentation (web & mobile) to measure feature adoption, campaign effectiveness, and funnel drop-offs.Collaborated closely with API and backend teams to define integration requirements, data contracts, and dependency mappings between mobile apps and enterprise services.Facilitated Agile ceremonies including backlog grooming, sprint planning, demos, and retrospectives, ensuring alignment between business priorities and delivery timelines.Partnered with QA teams to clarify requirements, support test planning, review test scenarios, and assist with UAT readiness and defect triage.Managed requirement changes and scope refinements, ensuring traceability and minimizing downstream rework during development and testing phases.Supported production releases by validating delivered functionality against business expectations and assisting with post-release issue analysis.
EDUCATION
Osmania University
Bachelor's degree, Business Administration and Management, General
Campbellsville University
Master's degree, Information Technology
ABOUT SRAVANTHI PODAGATLAPALLI
Senior Business Intelligence Analyst with 12+ years of experience driving enterprise analytics, healthcare data initiatives, and business transformation across healthcare, banking, and financial services environments.Currently leading BI initiatives in the healthcare payer domain, supporting regulatory reporting, operational dashboards, data warehouse modernization, and analytics-driven decision support. I translate complex business requirements into scalable reporting logic, structured intake documentation, and production-ready BI solutions.Core Expertise:• Healthcare Analytics & Payer Reporting• SQL Server (SSMS), Data Validation & Business Logic Analysis• Power BI, SSRS, Dashboard Development• Data Warehousing & Data Modeling• Stakeholder Engagement & Cross-Functional Leadership• Agile Delivery & PMP-Certified Project ExecutionPreviously supported large-scale mobile (iOS/Android) and backend/API initiatives, giving me strong cross-functional exposure between engineering, QA, product, and analytics teams.I thrive in complex environments that require clarity, precision, data accuracy, and strong ownership.
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