Sravanthi Kodukula

Ads @ Flipkart | ECommerce Growth Strategy | Revenue Generation

Role: Senior Manager - Campaign Strategy & Growth at Flipkart
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

About Sravanthi Kodukula

Performance Marketing Manager | Senior Ad Sales Manager - Bringing expertise in revenue generation and e-commerce growth through strategic campaign management and ad sales optimization.I began with Google ads across all channels - Search, Shopping, Display, Discovery, Video & App Camapigns. I developed expertise in Google Analytics, Tag Manager through strategic experimentation and conversion rate optimisation. I moved to e-commerce world with Amazon Ads management in US & Canadian markets achieving 20% QoQ revenue growth while reducing TACoS by 50% in Home & Kitchen Appliances. I explored website marketing for global brands for Indonesian markets in Kanmo, specialising in Baby, Kids & Toys segment, Luxury goods and Footwear brands. I believe these early experiences in my career have given me foundation to outperform in Flipkart. Switched gears to Ad Sales, a completely new territory and then followed revenue turnarounds and category ads growth. I specialise in 0 to 1 transformations, worked across 6 categories - Laptops, Tablets, Camera, ITPeripherals, Powerbanks & Mobile Accessories. Created new ad revenue pillars in ITP & Camera categories where none existed.Apart from revenue generation, I have created multiple RCA documents, playbooks, internal data repositories reducing external dependencies and achieved 120% of search ads revenue targets during major sales dates. Led adoption of new ad products that helped unlocked incremental revenue during festive sale duration.When not optimizing campaigns, you\'ll find me exploring destinations or reading. I believe diverse experiences fuel innovative marketing strategies.

Experience

Senior Manager - Campaign Strategy & Growth
Flipkart
Jan 2026 — Present

Education

Manipal University Jaipur
Bachelor of Technology - BTech, Electronics and Communications Engineering

Contact information

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Current company

Flipkart

Technology, Information and Internet · 10K employees · Founded 2007 · Flipkart Internet Private Limited, Buildings Alyssa, Begonia & Clove Embassy Tech Village, Outer Ring Road, Devarabeesanahalli Village, IN

At Flipkart, we're driven by our purpose of empowering every Indian's dream by delivering value through innovation in technology and commerce. With a customer base of over 350 million, product coverage of over 150 million across 80+ categories, a focus on generating direct and indirect employment and a commitment to empowering generations of entrepreneurs and MSMEs, all driven by a sustainable growth strategy – Flipkart is maximising for customers, stakeholders, and the planet at large! At Flipkart, our promise to every Flipster is - getting an opportunity to leave a mark and create their own legacy, the freedom to experiment, learn and grow, work with the industry’s brightest minds as part of a diverse team and we will extend our culture of care to them to ensure that they can focus on doing their best work. Driven by audacity, bias for action, customer first, integrity and inclusion – Flipsters have pioneered solutions that have transformed digital commerce in India. From the industry-first introduction of cash-on-delivery in 2010 to the launch of voice search and multiple vernacular interfaces in 2021 that have made e-commerce a very inclusive experience, Flipkart continues the exciting journey of solving for the Indian customer. We understand that your own aspirations and journeys are unique. So you choose what you want to maximise, and we provide you the platform for it - because when you maximise, we maximise. Flipkart is a part of the Walmart-owned Flipkart Group, which also includes group companies Flipkart Wholesale, Flipkart Health+, Cleartrip, and Myntra. Get in touch with our experts for support with your orders here: https://www.flipkart.com/helpcentre

flipkart.com

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About Sravanthi Kodukula

Experience

Senior Manager - Campaign Strategy & Growth

Education

Manipal University Jaipur

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