Sravan Kumar Madechetti

About Sravan Kumar Madechetti

Hello there! I hope you\'re doing well. Welcome to my profile. My name is Sravan Kumar Madechetti. I\'m an AdTech enthusiast and always curious to learn more about the different stacks of advertising technology.\"The path to prosperity is led by PRAYOGA (Experiments) which can been seen & experienced by oneself.\"- Maharshi KanadaOver the past few years, I have dedicated myself to mastering the ins and outs of the AdOps. From creative reviews and campaign setup to optimization and reporting, I have left no stone unturned in my quest for knowledge.My expertise in the programmatic ecosystem has allowed me to develop and execute strategies that consistently meet my clients\' KPIs. Recently, I have expanded my horizons by delving into the exciting world of Retail Media. I am currently immersing myself in this space, using my extensive knowledge to help brands and retailers achieve their marketing objectives and goals.I strongly believe that collaboration is key to success in any industry, and I am always eager to work with both internal and external stakeholders to ensure that our strategies, schedules, and processes are aligned for maximum efficiency and effectiveness.SKILLS: End-to-end campaign management, ad trafficking, troubleshooting, creative, and keyword review.Performance marketing for brands across major DSPs, Ecommerce and Retail media platforms. Campaign optimization, reporting, and analysis. Worked as an active team player for multiple markets within processes without any deviation.(major markets such as NA, LATAM, and EMEA). Worked on display and video campaign management with a good knowledge of CPM, CPC, and CPA models. Well versed with SSPs, DSPs, Adserver and Brand Safety tools.

Experience

1. Campaign Operations Specialist

   Criteo

   Oct 2022 — Present

Education

• Malla Reddy (MR) Deemed to be University

  B.tech, Computer Science Engineering

  2013 — 2017