Srajan Yadav

About Srajan Yadav

I live at the intersection of consumer behaviour and technology. By day, I\'m a…

Experience

1. Consumer Insights Professional

   凯度

   Oct 2024 — Present · Gurugram, IN

   As part of the Insights team at Kantar, I specialize in the design, execution, and delivery of quantitative market research projects focused on the FMCG sector for a London-headquartered client. My primary responsibilities center around understanding and decoding consumer behavior across Canada, with additional focus on the UK and France.Key Responsibilities:• Research Design & Methodology: I collaborate closely with clients to understand their business questions and research objectives, tailoring questionnaires and sampling designs to suit multi-market FMCG studies.• Insights & Data Analysis: I translate raw data into actionable insights by identifying patterns and trends, developing clear hypotheses, and supporting key strategic decisions with data-driven storytelling.• Client Engagement & Expectation Management: I serve as a strategic liaison between clients and internal teams, ensuring research objectives are well-defined and consistently delivered on time and at high quality.• Project Management & Coordination: I manage end-to-end project lifecycles, working with global teams and survey partners to ensure seamless execution—from briefing through to insight delivery.In this role, I leverage my expertise in primary research and data interpretation to deliver strategic consumer insights that shape high-impact decisions for FMCG brands in Canada and beyond.Received an Appreciation Award within 8 months of joining for consistently delivering high-quality insights and exceeding expectations.

Skills

• Strategic Planning
• Public Speaking
• Microsoft Word
• Staad-Pro
• Engineering
• Powerpoint
• Microsoft Excel
• Primavera P6
• Autocad
• Construction
• Microsoft Office