Srajan Agarwal
Digital Marketing & Branding | IIT Delhi
- Role
- Independent Marketing Consultant at Ace Junctions
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Srajan Agarwal
Srajan Agarwal is a marketing professional with expertise in branding, digital marketing,…
Experience
Independent Marketing Consultant
Apr 2024 — Present
Social Media Marketing & Content Creation – Managed and optimized social media presence across Instagram, Facebook, and LinkedIn using tools like Meta Business Suite, Canva, and ClipChamp, VN etc, creating high-quality graphics, videos, & carousel posts to boost engagement* Lead Generation & Paid Ads- Ran targeted ad campaigns on Meta Ads Manager, leveraging audience segmentation, A/B testing, and retargeting strategies to improve CTR and ROAS while optimizing cost per acquisition.* SEO & Website Optimization – Ranked Website on top, Implemented on-page and off-page, and Technical SEO strategies, including keyword research (SEMrush, Ahrefs, Google Keyword Planner), technical SEO audits, Internal link-building, Meta Tile, URL, Meta Description, Focused Keywords Optimization to improve website rankings and organic traffic.* Influencer Marketing & Event Promotion – Executed data-driven influencer collaborations, using tools like Upfluence, and successfully managed a large-scale food fest, increasing brand visibility and social media traction.* Website Development & Optimization – Designed and developed dynamic, responsive websites using WordPress, Elementor, and WooCommerce, ensuring SEO-friendly architecture, fast load speeds, and seamless user experience (UX/UI), Blogs to enhance engagement and conversions.* Team Leadership & Mentorship – Led a team of interns, guiding them in content creation, SEO strategies, and digital marketing best practices, ensuring consistent brand messaging and campaign execution.
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