Rahul Soni
Growth Lead at POP UPI | Ex Udaan, Ex Murugappa
- Role
- Head of Growth at Pop
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rahul Soni
Senior generalist leader with expertise in scaling consumer internet products, app growth, and e-commerce. Experienced in directing multi-channel marketing budgets of $500K+, driving user acquisition, retention, and engagement at scale, and forging high-impact brand and payment partnerships. Strong background in sales, account management, and category growth, with a track record of building scalable business units across B2C and B2B.
Experience
Head of Growth
Nov 2024 — Present · Bengaluru, IN
Spearheaded growth of POP UPI transactions from 10M to 50M monthly within 3 months, driving exponential adoption and engagement- Directed $500K+ in monthly marketing investments across Meta, Google Ads, Apple Ads, Influencers, and proprietary in-app channels, optimizing ROI and brand visibility- Achieved a 2X improvement in user retention through strategic product and marketing interventions, while scaling MAU 5X over 10 months- Led high-impact brand collaborations with top influencers including Carry Minati, Round2Hell, and Elvish Yadav, strengthening category leadership and consumer trust- Launched strategic payment partnerships with leading platforms including Razorpay, Dream11, Zepto, BookMyShow, and Unipin, expanding distribution and user incentives.
Education
Dr. B. R. Ambedkar National Institute of Technology, Jalandhar
Bachelor of Technology - BTech, Mining and Mineral Engineering
2013 — 2017
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