Shawn Rabensburg
Lead Producer, Multiplatform Content & Community @Ultimate Fighting Championship
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WORK HISTORY
Lead Producer, Multiplatform Content & Community @Ultimate Fighting Championship
Dallas-Fort Worth, TX, US
Lead digital producer for UFC content across Twitch, Kick, YouTube, and UFC Fight Pass.• Built UFC’s multiplatform production system, scaling to 4–5 weekly live shows.• Drove Kick.com production strategy, producing two weekly shows and launched, produced, and managed a new monthly show -\'Fancy That! w/ Laura Sanko\'.• In charge of show development, guest booking, technical overview, scripting, and live execution.• Boosted Kick followers by 23% in two weeks through native content and front-page promotion.• Elevated fighter visibility with athlete-led storytelling and fan-first formats.
EDUCATION
Bellevue University
Bachelor of Science - BS, Marketing Management
Bellevue University
Master of Science - MS, Strategic Marketing
SKILLS
ABOUT SHAWN RABENSBURG
Digital producer and creative strategist specializing in livestreams, fan engagement, and platform-native content. At UFC, I built the org’s live content engine—scaling weekly shows, launching the brand on new platforms like Kick.com, and driving 10x audience growth on Twitch.Currently leading production for a multimillion-dollar partnership, and have produced talk shows, original series, second-screen content, and interactive formats built for Gen Z and Millennial fans. Prior to UFC, I worked with top sports, gaming, and computer/tech brands—helping shape their creative strategy and digital voice.I thrive at the intersection of storytelling, tech, and community.
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