Srabani Acharya
Amazon and Google PPC Specialist | Google Analytics and PPC Expert| E-commerce brand strategist| E-commerce SEO| E-commerce ad Specialist| Social Media Marketer| E-commerce Analyst | SEO | Marketing Analyst
- Role
- Senior Marketing Executive at Mohan Impressions Pvt. Ltd
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Srabani Acharya
As an experienced DIgital e-commerce marketer, I have a diverse background in managing…
Experience
Senior Marketing Executive
Dec 2023 — Present
As a Digital Marketing Specialist for PrestoGifts.com, a leading online gift portal with over 60 retail stores, I spearheaded strategic campaigns in Google Ads, Meta Ads, SEO, and UX optimization to achieve outstanding results. Key Achievements:1⃣ Increased Sales:Designed and executed targeted Google Ads campaigns that significantly boosted both direct-to-cart sales and bulk order inquiries by focusing on distinct customer segments.Contributed to a measurable rise in revenue, particularly through bulk order conversions.2⃣ Enhanced Organic Growth:Led SEO initiatives that resulted in a steady growth in organic traffic by optimizing content, building high-quality backlinks, and improving the website’s domain authority.Updated product descriptions and meta tags, leading to improved rankings for high-converting keywords.3⃣ Improved User Experience:Oversaw a complete website redesign, prioritizing mobile responsiveness and seamless navigation to enhance the customer journey.Leveraged insights from Microsoft Clarity and Google Analytics to optimize the checkout process, homepage, and product pages, reducing bounce rates and increasing conversions.4⃣ Data-Driven Strategy:Conducted deep customer behavior analysis to identify pain points and opportunities, directly influencing campaign decisions and site improvements.Created and implemented a monthly plan, coordinating efforts across teams to maintain alignment between paid and organic growth strategies. Results Delivered:Significant growth in sales revenue across both direct and bulk segments.Sustained improvement in organic traffic and search engine rankings.A more intuitive and engaging user experience, driving higher customer satisfaction and retention. Core Skills Demonstrated:Data-driven marketing strategies.Expertise in Google Ads, SEO, and conversion rate optimization (CRO).Collaborative team management and efficient resource allocation.
Education
University of Calcutta
Postgraduate Degree
2018 — 2020
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