J. Morgan Keim

About J. Morgan Keim

My mission is to revolutionize the way we eat by driving the adoption of climate-friendly F&B technologies, creating incredible value for our health, taste buds, and the planet. I collaborate with scientific teams to transform their food-tech and climate-tech ventures into thriving businesses by architecting strategies that achieve product-market fit and forging partnerships that deliver immense value for customers, investors, and collaborators. At Plantible Foods, I lead the commercialization of innovative ingredient solutions that redefine taste, texture, and nutrition in animal-free and allergen-free alternatives. With 13+ years of experience across food-tech, biotechnology, and consumer goods, my battle-hardened approach has delivered extraordinary results. As the founder of Sprouted Ventures, I\'ve helped clients like Ginkgo Bioworks spin out Motif FoodWorks, guiding the firm to secure over $345M in venture investment, and bringing 150+ customers and partners into the company\'s ecosystem, which amounted to hundreds of millions of dollars in value. My focus in food began at Impossible Foods in 2015, where I developed key elements of the company\'s go-to-market strategy, setting a precedent for the alt protein industry and launch of the Impossible burger. Building on this expertise as Marketing Director at Natierra Superfoods, I launched new products and drove sales growth by over 20% y/y across 85+ global SKUs. These experiences built on my pre-MBA foundation leading digital projects for HBO (Game of Thrones), Cisco, Honda, and Acura Motors. I hold a Marketing and Social Impact-focused MBA from UCLA Anderson School of Management and hold board/advisory positions with Sustainable Works, TechStars Sustainability, and The Biomimicry Institute.

Experience

1. Chief Commercial Officer (CCO)

   Plantible

   Sep 2022 — Present · San Diego, CA, US

   I lead product strategy, sales/partnerships and marketing for an innovative food ingredient solutions startup that is redefining sustainability without compromising taste, texture, and nutrition in allergen-free baking, meat and dairy alternatives.

Education

• College of Charleston School of Business

  Dual BS, Business Administration; Hospitality Management

• UCLA Anderson School of Management

  Master of Business Administration (M.B.A.), Marketing & Social Impact Focus

  2014 — 2016