Spoorthy H C

About Spoorthy H C

I am a Programmatic Advertising and Digital Marketing professional with 4+ years of experience managing end-to-end campaigns across YouTube, OTT/CTV, Display, Native, and Social platforms. Skilled in optimizing performance using DV360, Xandr, CM360, GAM. I specialize in delivering high-impact results for brands across diverse verticals.My expertise includes campaign setup, trafficking, audience segmentation, performance analysis, troubleshooting delivery issues, and generating strategic insights that drive measurable ROI. I’ve collaborated closely with cross-functional teams and clients to ensure seamless execution, timely delivery, and optimization aligned with KPIs.I’m known for my analytical mindset, proactive approach, and strong ownership in managing performance-driven campaigns. Passionate about continuous learning in the digital ecosystem, I strive to bring value through data-driven decision-making and operational excellence.

Experience

1. Executive Programmatic

   WPP Media

   Dec 2024 — Present · Bengaluru, IN

   Managed end-to-end YouTube and OTT advertising campaigns, from strategy and setup to monitoring and optimization.•Continuously optimized campaign performance through data analysis, audience insights, and performance adjustments.•Prepared Executive Operations & Campaign (EOC) reports, summarizing outcomes, learnings, optimization strategies, budget utilization, and KPI achievements.•Collaborated with cross-functional teams to ensure seamless campaign execution and delivery.

Education

• Government engineering college Hassan

  Bachelor of Engineering - BE, Mechanical Engineering

  2015 — 2019