Ed Spooner

WORK HISTORY

EDUCATION

SKILLS

ABOUT ED SPOONER

I’ve spent 20 years at HPE helping turn storage and data services strategy into commercial growth across the UKI, Europe, Middle East and Africa.My expertise has been in building and executing go-to-market programmes that create momentum through field sales teams, distributors, and partners, combining business planning, enablement, incentives, and clear execution cadence to drive measurable results.In my most recent role, I led three high-impact growth motions:Storage-as-a-Service SubscriptionI helped launch HPE’s Storage Subscription model across the region, shifting 30% of new primary storage deals to subscription in year one, securing the first five Block-as-a-Service wins, and building an £18M subscription pipeline from zero by helping sellers move from transactional selling to outcome-led conversations.Install base monetisationI executed a targeted refresh motion across a $200M install base spanning enterprise assets, generating $180M in qualified pipeline and $54M in tech refresh revenue, while achieving a conversion rate 30% above the global average through data-led targeting and prioritisation: engaging the right customers, at the right time, with the right insights.Channel-led growthI reactivated a $138M distributor-led storage business, delivering 32% year-on-year growth, tripling partner activation, and driving $20M in incremental revenue by rebuilding partner engagement plans from the ground up and tightening execution.Throughout my career, I’ve worked in highly matrixed international organisations, influencing across leadership teams, field and internal sales, distributors, VARs, and partner teams at the same time. I’m at my best where strategy needs to become action; aligning stakeholders, building the right commercial plan, and creating the structure and accountability needed to deliver results.I’m particularly interested in roles focused on channel-led growth, partner activation, commercial transformation, and strategic alliances. If your business needs someone who can turn strategy into execution and execution into measurable growth, I’d welcome a conversation.