Spontaneous Russell
Experienced Product Management and Marketing Manager
- Role
- Associate Director, Product Management at Cerus
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Spontaneous Russell
Experienced Product Marketing Manager with a strong commitment to task, a love of all-things-biotech, a global business perspective, and a core desire to strive for excellence in myself as well as those around me. My career encompasses over 20 of years industry experience; including Technical Support, Field Sales, New Product Development, Marketing Communications and Global Product Marketing. My product management style is highlighted by strengths in market analysis and go-to-strategy planning, product requirements definition, product positioning, and sales enablement; complemented by excellent soft skills in team building and relationship management. Proven track record of successful product launches for instrumentation, software, and reagents from MRD phase through post-launch evaluations.Familiar with product development procedures for both the life science research and clinical diagnostic (IVD) markets.My education and work experience have also equipped me with extensive knowledge of advanced molecular biology tools and applications including Differential Gene Expression, Genomics, Histology, Immunohistochemistry (IHC), In Situ Hybridization, Molecular Diagnostics, Multiplex PCR, Next Generation Sequencing (NGS) Applications, Proteomics, Real-Time PCR, Single Cell RNA-Seq, and Spatial Transcriptomics.
Experience
Associate Director, Product Management
Oct 2024 — Present · Concord, CA, US
Education
Harvey Mudd College
Bachelor of Science, Biology
1991 — 1995
University of Arizona
Master's of Science, Molecular and Cellular Biology
1995 — 1999
Skills
- Medical Devices
- Bloodborne Pathogens
- Assay Development
- Product Launches
- Product Life Cycle Management
- Product Management
- Immunohistochemistry
- Qpcr
- Molecular Biology
- Bioinformatics
- Market Development
- Product Launch
- Competitive Analysis
- Biotechnology
- Product Development
- Lifesciences
- Life Sciences
- Genomics
- Molecular Diagnostics
- Cross-Functional Team Leadership
- Marketing Strategy
- Cell Based Assays
- Genetics
- Market Analysis
- Market Research
- Commercialization
- Pcr
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