Samantha Phan
Senior Marketing Manager | National Multi-Brand Direct Marketing
- Role
- Senior Marketing Manager at NRG Energy
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
Experience
Senior Marketing Manager
Jul 2025 — Present
Leading a team of creative thinkers and doers, passionate about making direct connections with new customers in Texas and the North East and achieving sales goals across brands. Channels include direct mail, email, online, etc. Collaborating with cross functional teams including strategy, legal, regulatory, data, and pricing. Managing partnerships with creative agencies and print vendors to execute in market.
Education
University of Houston
BA, Management
2001
Skills
- Educational Marketing
- Integrated Business Plans
- Event Management
- Brand Management
- Marketing Strategy
- Personal Branding
- Advertising
- Analysis
- Marketing
- Marketing Research
- Brand Intelligence
- Creative Writing
- Energy
- Customer Insight
- Business Analysis
- External Marketing
- Direct Marketing
- Small Business
- Brand Awareness
- Entrepreneurship
- Corporate Branding
- Management
- Business Strategy
- Online Advertising
- Photography
- Brand Development
- Business Intelligence
- Project Management
- Market Research
- Customer Intelligence
- Event Design
- Social Media
- Event Planning
- Market Planning
- Social Media Marketing
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