Spenser Ayres

About Spenser Ayres

Experienced sports business professional, specializing in revenue generation, business strategy, and analytics. Effective project manager with an ability to multi-task, tackle complex assignments, and collaborate with internal and external partners. Strong communicator with experience presenting to executive leadership and engaging across all levels of an organization. Entrepreneurial mindset with a passion for growing revenue streams. Leadership style that enhances and promotes cohesiveness among team members.

Experience

1. Associate Athletics Director, Ticket Sales & Operations

   Stanford Athletics

   Sep 2020 — Present · Stanford, CA, US

   Lead a team of 12 employees, including 4 direct reports, cultivating a high-performance culture focused on innovation, collaboration, and accountability.Oversee budget forecasting and manage revenue streams for ticketed events, consistently exceeding annual revenue targets through strategic pricing and sales initiatives.Spearhead the implementation of new technologies, driving operational efficiency through innovation, streamlined communication plans, maintenance support, and comprehensive ROI analysis.Establish and maintain critical partnerships supporting e-commerce, data storage/BI, marketing automation, CRM, mobile apps, and hospitality to optimize digital and fan engagement efforts.

Education

• California Polytechnic State University-San Luis Obispo

  BS, Business Administration, Marketing

  2005 — 2009

Skills

• Fundraising
• Marketing Strategy
• Microsoft Excel
• Time Management
• Sales Management
• Recruiting
• Sales
• Marketing
• Social Media
• Sports Marketing
• Sports
• Event Management
• Marketing Communications
• Sports Management
• Strategy
• Customer Service
• Management
• Event Planning
• Account Management
• Social Networking
• Social Media Marketing