Spencer Perkins

About Spencer Perkins

My Tactic:Companies invest significant time and resources in driving individual customer transactions. What if we redirected that effort and capital toward actively supporting and engaging with the local community? This is the catalyst for change, the foundation for building lifelong customer connections, and the driving force behind my passion for what I do each day.My Drive:There is nothing more fulfilling than collaborating with Franchise Partners to achieve results they once deemed impossible or unattainable on their own.My Experience:I am an accomplished Marketing professional with a proven franchise history, encompassing roles as a Franchise Partner and contributions to two of the fastest-growing Franchisors.My Results:In my most recent role before HTeaO, I successfully transformed the lowest-performing Clean Juice franchise into a profitable and growing store within six months, despite the challenges of the COVID-19 Pandemic. Since joining HTeaO, our same-store sales have surged by over 25% YoY in 2021. I introduced a Punchh customer loyalty platform with an impressive 36% participation rate, requiring significant buy-in from Franchise Partners and employees. Additionally, I played a pivotal role in launching HTeaO in the CPG market through our affiliate supply chain company. Most notably, I built a stellar team that played a crucial role in HTeaO winning \"Most Innovative Brand Of The Year\" and \"Rookie Of The Year,\" while consistently offering the best Franchise Partner support in the industry.Outside of work:I find joy in spending time with family and friends, backpacking in the mountains, enjoying hot summer days on the lake, and seeking fresh powder for skiing in the mountains.Accolades:Most Innovative Brand Of The Year (Franchise Young Conference)Rookie Of The Year (Punchh Customer Loyalty Platform)Google AdWords certified

Experience

1. Director of Marketing

   BNI Global

   Feb 2026 — Present · Charlotte, NC, US

Education

• Western Carolina University

  2 Bachelor's degree in Marketing and Entrepreneurship, Business/Commerce, General

Skills

• Time Management
• Event Planning
• Marketing
• Networking
• Microsoft Excel
• Powerpoint
• Microsoft Word
• Customer Service
• Teamwork
• Microsoft Office
• Social Networking