Spencer Kelty

About Spencer Kelty

I help founders go from “we’ve got something here” to “we’re growing fast.” I specialize in turning product momentum into pipeline by defining positioning, setting up marketing infrastructure, building first campaigns, and getting GTM working before the money runs out or the story falls flat.I’ve been the first marketing hire, the head of marketing, and sometimes the entire department, building zero-to-one GTM for more than a dozen companies, both full-time and fractionally. In my 10+ year career, I’ve held Director and Head of Marketing roles across growth/demand gen, product marketing, content, and marketing ops. I move fast, own outcomes, and help founders make smarter, sharper GTM bets.A few things I’m proud of: Built marketing from scratch at multiple AI SaaS startups, leading GTM efforts to over $100M in combined funding, and over $50M in revenue Deep experience leading and executing product marketing, growth, ops, and content, determining strategic needs and filling gaps Led over 300+ campaigns & launches, delivered an average of 200% YoY pipeline growth, and built systems that scaled far into the futureIf you’re hiring a founding head of marketing, VP of marketing, or looking for a fractional GTM partner, I’d love to hear what you’re building. P.S Ask me about my parrots! 🦜

Experience

1. Sr Product Marketing Manager

   UpGuard

   Aug 2025 — Present

Education

• University of Washington

  BA in Economics, Minor in English Literature, Economics, English lit

Skills

• Journalism
• Statistics
• Data Analysis
• Politics
• Microsoft Office
• Microsoft Excel
• Press Releases
• Blogging
• Research
• English Tutoring
• Copy Editing
• Marketing
• Economics
• Writing
• Leadership
• Microsoft Word
• Social Media Marketing
• Editing
• Search Engine Optimization (SEO)
• Teaching
• Communication
• Word Press
• Business Journalism
• Microsoft Dynamics Crm
• Social Media
• Public Relations
• Customer Relationship Management (Crm)
• Public Speaking
• Hiring
• Budgets
• Interviews
• Team Building
• Event Planning