Spencer Geratschek

About Spencer Geratschek

Spencer is a communications and marketing professional with 12+ years of experience in the energy sector. He has a strong track record of leading campaigns that drive engagement and increase program participation and is skilled in developing and executing B2C and B2B direct response marketing and advertising campaigns. He currently leads marketing strategy and implementation for PECO’s residential energy efficiency programs and serves on the Board of the AESP Mid-Atlantic Chapter, supporting professional development and thought leadership within the industry. Spencer is a graduate of Temple University with dual B.A. degrees in Strategic Communications and Political Science.

Experience

1. Marketing Manager, Residential Energy Efficiency

   PECO

   Jul 2022 — Present · Philadelphia, PA, US

   Develop, manage, monitor, and adjust residential product and program marketing campaigns to ensure strategic marketing activities support PA Act 129 goal attainment, operational excellence, customer satisfaction, and fiscal responsibility- Serve as point of integration across internal and external organizations: energy-efficiency vendors, corporate communications, new products and service development, and customer facing organizations- Responsible for marketing strategy and implementation for energy assessments (market rate, income-eligible), appliance rebates, HVAC rebates, online marketplace, appliance recycling, multi-family, and new home construction programs- Led award-winning communications efforts 20••••25 that have earned 37 industry accolades, including PRSA Pepperpot Awards, ENERGY STAR® Partner of the Year & Market Leader Awards, Hermes Creative Awards, and MarCom Awards- Manage a team to deliver 500+ marketing assets annually across nine energy efficiency programs; materials regularly translated into Spanish and Simplified Chinese to reach diverse customer segments- Developed and executed media opportunities with The Philadelphia Inquirer (Jan. 2023), 6ABC (Apr. 2023 & May 2025), and CBS3 (Sept. 2025), to showcase on-site coverage and benefits of a PECO Energy Assessment.

Education

• Temple University College of Liberal Arts

  Bachelor's degree in Political Science

  2011 — 2014

• Temple University School of Media and Communication

  Bachelor's degree in Strategic and Organizational Communication, Public Relations/Image Management

  2011 — 2014

Skills

• Press Releases
• Public Relations
• Media Relations
• Copywriting
• Google Analytics
• Event Management
• Eloqua
• Event Planning
• Strategic Communications
• Direct Mail
• Public Speaking
• Research
• Microsoft Office
• Email Marketing
• Social Networking
• Social Media Marketing
• Powerpoint
• Marketing
• Outlook
• Social Media
• Sharepoint
• Facebook