Spencer S.
Connecting ideas, shaping strategy, driving growth
- Role
- VP of Marketing at Upside
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Spencer S.
My work centers around connection between people, ideas, disciplines and strategic marketing outcomes.I’ve led marketing efforts across industries that don’t always get the spotlight: healthcare, self-storage, finance, real estate and media. And I’ve found that’s often where the most meaningful, creative work happens.I focus on clear thinking, steady leadership and staying curious. I’m at my best when I’m helping teams anticipate obstacles, combine different perspectives and create strategies that tie directly back to business outcomes.Research is a core part of how I work. I constantly explore new technologies, trends and ideas and archive what I find. Often, the right connection between two seemingly unrelated things becomes the key to solving a real problem.At the core, I believe the future belongs to those who are willing to stay open, adapt and keep learning.Outside of work, you’ll usually find me cooking breakfast food, watching college basketball or the PGA Tour, listening to nonfiction audiobooks or tasting wine with my wife.CliftonStrengths: Futuristic | Empathy | Input | Responsibility | DeliberativeEnneagram: The Peacemaker (9), The Achiever (3), The Loyalist (6)MBTI: ESTJ
Experience
VP of Marketing
May 2025 — Present · Cleveland, OH, US
Lead go-to-market strategy for the industry’s only housing stability platform designed to support health plan members end to end. Oversee marketing efforts that position Upside as a trusted solution for Medicaid, Medicare Advantage, and commercial health plans addressing one of the most complex social drivers of health—housing instability.Work cross-functionally to scale national distribution, grow awareness, and drive adoption of a platform that supports urgent housing needs through property partnerships and case management services. Marketing efforts are centered around impact, access, and the stories that remind people what’s at stake: family, wellness, and stability.
Education
Kent State University
Bachelor of Science (BS), Advertising
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