Spencer S. Lawson

Account Planner & Strategist @Penna Powers

Salt Lake City, UT, US

As an accomplished Account Planner/Strategist at Penna Powers, I lead the charge in steering the direction of both new and existing campaigns. My role involves seamless collaboration with teams at our agency, including creative, media, and social, to ensure our strategies are not only innovative but also perfectly aligned with our clients\' goals.Key Responsibilities Include- Strategic Campaign Direction: I specialize in crafting and executing strategic plans that drive campaign success. From concept to execution, I ensure that our campaigns resonate with target audiences and deliver exceptional results- Client Relationship Management: Serving as the primary point of contact for our valued clients, I excel in building and nurturing strong, lasting relationships. I am committed to understanding their needs, providing insightful solutions, and exceeding expectations- Cross-Functional Collaboration: Working closely with dynamic teams, I foster an environment of creativity and collaboration. By aligning with our creative, media, and social teams, I ensure that every campaign is a harmonious blend of innovation and effectiveness.Clients include: Rio Tinto/Kennecott, UDOT, Larry H. Miller, Governor’s Office of Economic Opportunity, Startup State Initiative, Salt Lake Chamber, Utah Renewable Communities, Utah Public Lands Policy Coordination Office, One Utah Health Collaborative.

University of Hartford

Bachelor of Fine Arts (B.F.A.)

Southern Utah University

Master of Business Administration - MBA, Marketing