Spencer Law

About Spencer Law

Strategic commercial leader with 10+ years driving growth across Gaming + CPG, owning $2B+ P & Ls and leading multi-level teams across partner management, GTM, and profitability. Known for building high-performing orgs, scaling vendor partnerships, and delivering measurable outcomes through enterprise strategy, negotiation, and cross-functional execution. Passionate about games as culture—how IP, community, creators, and commerce intersect to create enduring player value.

Experience

1. Manager Head of Vendor Management & Product Marketing, Video Games

   Amazon

   Apr 2024 — Present · Seattle, WA, US

   Lead a team of 6 (5 Vendor Managers, 1 Program Manager) across a $2B+ Video Games P&L, spanning publishers, accessories, consoles, VR, and digital- Built org capability by launching two strategic roles (Transmedia Strategy/PMM; Digital Incubation VM) and driving multi-year initiatives including OP1 planning, a 3-year transmedia strategy, and scalable vendor onboarding frameworks- Negotiated and onboarded strategic holdout brands, delivering $69M+ GMS in Year 1 and expanding branded digital gift-with-purchase partnerships to $89M+ GMS and 1M+ new-to-category customers- Led cross-functional recovery initiatives across vendor management and instock to improve forecast accuracy, conversion, and in-stock performance during peak seasonal periods- Secured and executed tentpole gaming partnerships (e.g, The Game Awards), aligning publishers and internal teams to translate cultural moments into measurable commercial impact- Owned full people leadership lifecycle (performance reviews, development plans, and coaching), building a high-performing team culture grounded in strategic thinking and operational excellence.

Education

• Queen's University

  Bachelor of Commerce (BCom), Marketing, Sales, Strategy

  2012 — 2016

• Maastricht University

  Bachelor's Degree, Business/Commerce, General

  2014 — 2015

Skills

• Analysis
• Leadership
• Marketing Communications
• Microsoft Word
• Team Leadership
• Final Cut Pro
• Public Speaking
• Management
• Finance
• Consumer Behaviour
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Teamwork
• Advertising
• Imovie
• Project Management
• Event Planning
• Customer Service
• Time Management
• Entrepreneurship
• Accounting
• Research
• Final Cut
• Communication
• Photoshop
• Marketing Strategy
• Microeconomics
• Microsoft Office
• Sales
• Microsoft Powerpoint
• Strategic Planning
• Analytical Skills
• Target Marketing
• Social Media
• Marketing