Spencer Coleman
Head of B2b @Learndirect Limited
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WORK HISTORY
Head of B2b @Learndirect Limited
Bournemouth, GB
Leading the launch and scale of learndirect\'s B2B division; with full responsibility across Sales, Marketing, Operations, and Account Management. My role is to build a high-performing commercial engine from the ground up, driving growth across SMB, mid-market and enterprise sectors, including regulated and public sector markets. This includes designing outbound and multi-channel acquisition strategies; and, aligning sales and marketing on ICPs, campaigns, content and brand positioning.
EDUCATION
Bay House Sixth Form
A-Levels in: French Language, Spanish Language, Classical Civilization, Psychology, Product Design
Meoncross
11 GCSEs A*-B
University of Portsmouth
Bachelor's degree, Business, Management, Marketing, and Related Support Services
University of Surrey
Bachelor's degree, French and Spanish
SKILLS
ABOUT SPENCER COLEMAN
Senior Sales & Commercial Leader with over 10 years’ experience in SaaS and service-led industries. Proven track record of scaling outbound sales functions, delivering consistent ARR growth, and building high-performing sales organisations across SMB, Mid-Market and Enterprise. Known for a coach-first leadership style, embedding SPIN, Challenger, and structured GTM frameworks. Passionate about building winning sales cultures, developing growth mindsets, sales experts and leveraging data, CRM, and AI tools to drive efficiency and results.
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