Peter Spear
Ethnographer & Brand Consultant
- Role
- Principal at Spear
- Location
- Hudson, NY, US
- LinkedIn followers
- 500 followers
About Peter Spear
I help teams communicate and innovate more effectively, by helping them understand who their customer is, and what drives them. I do this through imaginative, ethnographic and face to face research into category culture and customer experience.I call it brand listening.It is based on a few principles:> The mind thinks in images.> People have experiences, not answers.> Brands are tools for self-creation.Sign up for my newsletter & conversation series, THAT BUSINESS OF MEANING. clients:Church Pension Group, Traditional Medicinals, Digital Public Library of America (The Palace Project), GoGoSqueeZ, The Knight Foundation, New Media Advocacy Project, Weight Watchers, Terminix, and Gatorade.As strategic research partner to Max & Lisa of goodDog Strategy:Wilde Chips, Lemon Perfect, The Forager Project, Lundberg Family Farms, AMC/Coca-Cola, Nutrabolt, MegaFood, TB12, EverlyWell, Leesa Sleep, Amy Myers MD and Tea Forté.
Experience
Principal
Jun 2002 — Present · Hudson, NY, US
Education
Connecticut College
Bachelor’s Degree, English Literature, Creative Writing & Philosophy
1990 — 1994
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