Kristin Thompson
Head of Events @Swan Bitcoin
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WORK HISTORY
Head of Events @Swan Bitcoin
Led global event strategy, delivering 100+ events annually (webinars, salons, conferences, VIP dinners) with measurable ROI, driving $1B+ in partnerships and $20M+ in webinar revenue.Built and led Swan’s events department (brand, sales, social, media, production), scaling output and delivering 7-figure sponsorship portfolios.Directed Swan’s presence at major conferences (Pacific Bitcoin, Bitcoin Conf 2022–25, BTC in DC), managing sponsorships, P&L, staffing, and cross-functional alignment.Designed and executed VIP investor experiences (Napa, NYC, Vegas) and built playbooks for sponsorships, ROI, and logistics.Launched Pacific Bitcoin, Swan’s first flagship conference, scaling to 1,500+ attendees, 100+ speakers, and $1M+ in sponsorships in year one.Established Swan Salons, a private roundtable series in 10+ U.S. cities, delivering scalable, high-touch client engagement.Introduced signature branded experiences (immersive stage design, curated networking, sponsor activations) that became repeatable models.Partnered with Sales and Marketing to design event ROI frameworks, aligning programming with pipeline goals.Built integrated campaigns and webinars that grew pipeline and brand visibility.Produced Swan’s first marketing collateral (product one-sheets, CEO speaker sheet) and high-impact ad copy.Established Swan’s sponsorship strategy, securing placements and building playbooks that evolved into the Events function.Collaborated with Sales, Product, and Execs to align event messaging and GTM priorities.Online and In-Person Event Strategy & FrameworksConference Director & Webinar ProducerSponsorship Team Management & Negotiation Cross-Functional Leadership (Marketing, Sales, Product, Execs)High-Net-Worth & VIP Client ExperiencesBudget & P&L Ownership (Managing $5K community events to $2M conference budgets)Marketing Collateral & Ad Copy DevelopmentCreative Event Design & Brand BuildingTeam Leadership & Playbook Development
EDUCATION
Loyola Marymount University
BA, Psychology
SKILLS
ABOUT KRISTIN THOMPSON
About Me I am a dynamic marketing and events professional with a proven track record…
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