Andrew Smith
Founder & Lead Researcher @Insight Advantage
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WORK HISTORY
Founder & Lead Researcher @Insight Advantage
London, GB
Established in 2012, Insight Advantage provides clients with bespoke and flexible research-led approaches to tackle their business challenges. Andrew takes the lead on all projects, ensuring that clients have access to experienced research and data professionals throughout the lifetime of their project, not just at the pitch meeting. With over 25 years\' experience across both quantitative and qualitative market research, Andrew is a trusted partner for all sizes of business, from start-ups through to multi-national companies. As an independent agency, Insight Advantage is not obliged to promote any specific approach. Each research project is bespoke, utilising a broad range of quantitative and qualitative research approaches and tools. Placing your consumers, clients and market dynamics at the heart of any project, our approach is always flexible, is not restricted to normal office hours and can even evolve as insights are uncovered. Andrew is a Certified Member of the Market Research Society (MRS) and actively involved in the MRS Mentoring Scheme.Please get in touch if you have any projects you wish to discuss.
EDUCATION
University of the West of England
BA, Business Studies
The Market Research Society
Market Research & Data Analysis
SKILLS
ABOUT ANDREW SMITH
Business owners, SMTs and Board Members are under constant pressure to drive growth, enhance customer loyalty and stay ahead of the competition. But with an overwhelming amount of data, ever shifting consumer expectations and internal debates about strategy, how do you confidently move forward?I help businesses evolve their brands, build closer customer relationships and ultimately make informed decisions.As a market researcher, I work with B2C and B2B businesses to uncover what truly matters to their customers to transform uncertainty into clarity and provide direction. … Data without interpretation is meaningless – I turn insights into action. Customers (be they current, lapsed, potential) can hold the key to unlocking growth – I help you listen objectively and agree actions to grow your business Brands need to ask the hard questions to ensure they clearly understand the challenges and what is required to drive growth Market research must drive decision-making and stimulate action, not just sit in a report. 30 years of client and agency-side research experience helping businesses refine their brands, launch new products and ultimately increase revenue Expertise in all types of primary quantitative and qualitative market research Ensuring businesses have maximised value from all existing data and research Proven track record of guiding leadership teams to confident, insight-driven decisions\'?If you\'re looking to make informed, confident decisions about your brand and customer strategy, let’s connect and discuss further Message me on LinkedIn Let’s set up a call – I\'m interested to hear more about your business challenges and to assess if I can help or introduce you to someone you can Follow me for insights on market research, customer behaviour, brand strategy and random statistics
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