Steve Patterson

About Steve Patterson

Transformative, digital-first, marketing leader focused on growth and exceptional customer experiences. Professional experience across a wide variety of categories including health care, wellness, education, SaaS, financial services, telecommunications, automotive, luxury goods and restaurants. Unique combination of deep direct, brand and retail marketing skills at both high-profile companies and leading advertising agencies, working on some of the most respected brands in their categories including Lindora Wellness, Jaguar, Ford, Corinthian Colleges, Verizon and Ketel One. A few highlights: Recruited by Private Equity to transform the 50-year-old Lindora brand that included 33 weight loss and wellness clinics in Southern California. Completely rebranded the company and drove a 40% increase in new patients, a 50% increase in revenue and a remarkable 18X MROI Championed a complete digital marketing transformation at Lindora by building an extensive Marketing Stack (Hubspot, Zingle, Call Rail, Yext, Podium, Shopify Plus, etc.) and migrating to a predominantly digital media strategy that led to a 120% increase in website traffic and a 22% increase in MQLs Introduced a completely new content strategy approach at Corinthian Colleges, reducing lead CPA by 30% Led an agency team of 50+ employees at Y&R, creating a completely new global brand position for Jaguar Cars and propelling the company to record sales while garnering globally recognized awards for marketing effectiveness (Effie, etc.) Love to challenge conventional thinking. Skill Set / Key Words: Performance Marketing | Integrated Marketing | Data Analytics | Brand Strategy | Digital Marketing Strategy | Online Marketing | Paid Search | Social Media Marketing | Programmatic Media | Acquisition | Loyalty | CRM | SEO | SEM | Paid Media | Earned Media | Customer Experience CX | Content Strategy | Segmentation | Customer Research | Marketing Automation | Conversion Optimization | Demand Generation | Email Marketing | Marketing Leadership | Affiliate Marketing | Site Design | E-Commerce | DTC | B2C | B2B | Product Development | Brand Management | Online Advertising | Product Management

Experience

1. Chief Marketing Officer Principal

   Five Fathoms Cg

   Sep 2022 — Present · CA

   Five Fathoms Consulting Group is a marketing consultancy built on the idea that too many marketers only skim the surface when it comes to truly understanding their customers\' needs. Five Fathoms CG goes to greater depths, revealing the insights, attitudes and behaviors that allow clients to build meaningful messages and drive long-term customer engagement. We offer clients fractional CMO leadership or project-based consultancy.

Education

• San Diego State University-California State University

  Bachelors of Arts, Journalism / Advertising, Marketing Minor