Sparsh Pathak
Product Manager | Product Marketing & Growth | EdTech
- Role
- Assistant Product Manager at Manipal Global Education Services
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Sparsh Pathak
Being a sports lover living a life makes sense either in the field, building something from scratch, or working at startups. Total 6+ years of experience in project management, digital marketing, stakeholder management, and end-to-end project delivery. 1.5+ years of experience in product management, product marketing, GTM (go-to-market), market positioning, competitor analysis, and product pricing. Experience in designing, developing, and driving marketing campaigns for both B2C and B2B markets. Also have experience in delivering full-stack application design, roadmap, and features planning. Handled web applications CRO (conversion rate optimization) and user experience with design and development teams. Providing thought leadership to Full stack, mobile-first, design, development, and content teams. P.S. Love discussing SAAS.
Experience
Assistant Product Manager
Manipal Global Education Services
Jul 2024 — Present · Bengaluru, IN
Led a cross-functional team of 5 members to drive the development of three key tech products- MedAce (NEET PG Preparation Platform), Student Ambassador Platform, and a centralized Data Platform, ensuring strategic execution through seamless cross-team collaboration- Spearheaded the Grand Test feature, driving a 20% increase in student engagement and improving test completion rates by 35%, while also serving as a scholarship gateway- Developed advanced test performance analytics, providing insights on accuracy, subject-wise performance, and leaderboards, leading to a 15% improvement in student retention- Built and scaled the Student Ambassador Platform, enabling performance tracking, commission management, and sales reporting at a college-level granularity, contributing to a 25% increase in organic enrollments within 3 months- Led the development of a centralized data platform, delivering customized visualization reports for business stakeholders, and enhancing decision-making efficiency across business, sales, and marketing- Implemented a data integrity framework on LeadSquared CRM, reducing data discrepancies from >50% to <1%, ensuring marketing attribution accuracy across the web and app- Developed seamless unified login flows across multiple platforms, improving authentication reliability and enhancing data consistency for user tracking and personalization.
Education
RNS Institute of Technology - India
Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering
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