Sparky Zivin
Global Head of Teneo Research, Co-Lead of AI Working Group
- Role
- Senior Managing Director, Global Head of Teneo Research at Teneo
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Sparky Zivin
The first step in telling a great story is to listen.” Recognized by Consulting Report as one of the top 25 AI consultants in 2025 & 2024, I help organizations tell their most important stories, at critical moments when it truly matters. Combining the principles of behavioral neuroscience, and the tools of opinion research, data science, AI, and creativity, I bring a data-driven approach to public affairs, crisis management, strategic message development and corporate reputation/management.Experienced in building capabilities from the ground-up and managing mature and complex organizations.
Experience
Senior Managing Director, Global Head of Teneo Research
Apr 2020 — Present · Washington, DC, US
As the global head of Teneo Research and co-lead of the firm\'s AI Working Group, I am privileged to oversee a team of brilliant consultants who use the full suite of approaches from traditional stakeholder research, to social listening, to advanced AI-driven predictive analytics to shape critical strategies for the firm’s clients.
Education
Burke Institute
Conjoint and Discrete Choice Modeling
2008 — 2008
RIVA Institute
Advanced Focus Group Moderation
2008 — 2008
Kenyon College
BA, Psychology
1997 — 2001
MIT Sloan School of Management
Artificial Intelligence: Implications for Business Strategy
2019 — 2019
The George Washington University
Graduate, Survey Design an Data Analysis
2006 — 2007
Skills
- Issues Management
- Competitive Intelligence
- Social Media Measurement
- Consumer Behaviour
- Advertising Research
- Survey Design
- Corporate Communications
- Customer Relationship Management (Crm)
- Strategic Consulting
- Crisis Communications
- Employee Engagement
- Survey Research
- Qualitative Research
- Data Analysis
- Quantitative Research
- Marketing Research
- Public Affairs
- Online Research
- Customer Insight
- Message Development
- Analysis
- Corporate Reputation
- Market Research
- Advertising Development
- Consumer Insights
- Defense Policy
- Reputation
- Crisis Management
- Focus Groups
- Questionnaire Design
- Advertising
- Campaign Evaluation
- Thought Leadership
- Analytics
- Public Relations
- Media Relations
- Crm
- Research
- Strategic Communications
- Political Polling
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