Iris Yim
Founder, President of Sparkle Insights * Cross cultural consumer insights * Multicultural research * Qualitative quantitative research * Cultural training * Online research community
- Role
- Principal and Chief Strategist at Sparkle Insights, Inc
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Iris Yim
I’ve always lived at the intersection of worlds that don’t usually meet. As an…
Experience
Principal and Chief Strategist
Jun 2015 — Present
I have the privilege of being part of a fantastic team of market research experts in different industries and research methodologies. In addition to conducting research, I\'m in charge of overall branding, strategic partnerships, business development and product development.
Education
National Taiwan University
BA, Foreign Languages and Literatures
1995 — 1998
University of Michigan - Stephen M. Ross School of Business
MBA, Marketing and Strategy
2008 — 2012
University of Southern California
MA, Strategic Public Relations
2000 — 2002
The University of Georgia
Certificate, Market Research
2003 — 2005
USC Annenberg School for Communication and Journalism
Master's Degree, Public Relations/Image Management
Skills
- Quantitative Analytics
- Market Research
- Brand Equity
- Data Collection
- Spss
- Segmentation
- Analytics
- Questionnaires
- Primary Research
- Customer Insight
- Competitive Intelligence
- Marketing Strategy
- Analysis
- Consumer Behaviour
- Quantitative Research
- Marketing Research
- Ethnography
- International Research
- Focus Groups
- Questionnaire Design
- Advertising Research
- Market Analysis
- Online Research
- Online Moderation
- Qualitative Research
- Consumer Behavior
- Marketing
- Report Writing
- International Market Research
- Positioning
- Research Design
- Survey Research
- Strategy
- Consumer Insight
- Survey Design
- Secondary Research
- Brand Architecture
- Competitive Analysis
- Market Intelligence
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.