Kathryn Hall
Chief Operating Officer @Fair Finance
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WORK HISTORY
Chief Operating Officer @Fair Finance
Fair Finance is a social business with a vision to make financial services more inclusive and fair for everyone, helping customers at risk of being exploited by sub-prime financial services loan sharks and other predatory lenders. Fair Finance have helped over a hundred thousand people escape the clutches of high cost money lenders, start businesses or avoid eviction. Their work has helped influence Government policy and legislation, as well demonstrate how purpose and profit can work together to change the financial system for the better. The digital transformation programme is a key part of an ambitious journey of growth and expansion to meet the challenges facing some of the poorest and most excluded in the coming years.
EDUCATION
University of Portsmouth
European Business, Marketing, Economics, Law, Finance, European law
ABOUT KATHRYN HALL
A leader with excellent experience driving digital transformation and developing digital strategy. I have a record of successfully implementing change. I have built and led multidisciplinary digital teams; launched successful marketing campaigns; designed and delivered digital services and products including websites, mobile apps, first to market initiatives; and selected and implemented technology platforms such as content management systems I have experience across the commercial and public sectors in the UK and Australia, working in a range of organisations from those leading in innovation to those embarking on change. Key skills - Extensive experience developing digital strategy and leading programmes of organisational change- Excellent people management and leadership skills- Outstanding stakeholder management and interpersonal skills- Great understanding of technical and security requirements as well as usability and accessibility principles- Focus on design thinking, customer centric and data driven decisions- Selection and implementation of technology platforms such as content management systems- Extensive supplier management experience including design and media agencies and technical partners- Third party selection, contract negotiation and strong procurement experience (including public sector/FaTS)- Solid knowledge of paid and owned digital marketing media for B2C and B2B audiences- Digital marketing across multiple channels including website, email, social as well as display advertising- Building new teams and roles, including organisational design experience- Change management in complex and global organisations- Development of content strategy and content planning- Experience digitising and developing products and services- Strong project management experience and skills, including use of agile as an approach- Budget management for large projects, teams, and marketing campaigns.
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