Spandan Basu
B2B Marketing Leader | 20+ Years in SaaS, Industrial Tech, Telecom | GTM, ABM, CXO Events | Demand Gen | Content & LinkedIn Strategy | Middle East & India Focus | CAC Reduction | Revenue Driven Growth Architect
- Role
- Marketing Manager at Imagegrafix India
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Spandan Basu
Marketing leader with 20+ years of experience across Generative AI based ABM in B2B SaaS,…
Experience
Marketing Manager
Apr 2021 — Present · Kolkata, IN
Drove full-funnel B2B marketing for 25+ SaaS and industrial software products across India, the Middle East, and Saudi Arabia. Aligned ABM and GTM strategies to boost demand and revenue:Launched Saudi Arabia operations with high-impact GTM campaignsAchieved a high YoY growth in marketing-sourced revenueCut customer acquisition cost by a huge margin via LinkedIn and CRM workflowsLed 30+ CXO events and global product summitsGenerated qualified B2B leads through ABM, SEO, PPC, and webinarsBuilt a centralized team and streamlined lead nurturing
Education
Indian Institute of Management, Lucknow
Executive General Management Programme
2013 — 2014
ICFAI Business School
PGDM
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