Kara McMichael

Seo Content Strategist @Stream Companies

Curate monthly content strategies using keyword research and competitive analyses\\\\n- Work heavily in Google Analytics, measuring and reporting on organic traffic and conversion trends\\\\n- Regularly optimize Google My Business and local citation listings\\\\n- Link-building initiatives: planning, coordinating, executing, tracking, analyzing and then repeating\\\\n- Optimize websites on various content management systems using SEO best practices\\\\n- Conduct technical audits checking for broken links and usability errors on desktop and mobile sites\\\\n- Work alongside PPC and Social Media teams to develop integrated strategies and solutions for clients\\\\n- Create and launch A/B tests to help with user experience through conversion rate optimization (CRO)\\\\n- Manage client YouTube channels and optimize individual videos\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n