Soyoung Park
Social Scientist
- Role
- Researcher at Nova Credit
- Location
- Palo Alto, CA, US
- LinkedIn followers
- 500 followers
Experience
Researcher
Jul 2022 — Present · San Francisco, CA, US
Led 20+ research initiatives as the company’s first researcher to address financial access barriers for credit invisible populations, such as low-income young adults, especially domestic and international students, adding annual applications• Facilitated partnership with an international employment agency by leveraging insights from in-deth interviews with healthcare workers, expanding brand exposure to 800+ potential customers• Conducted quantitative surveys, qualitative interviews, and usability tests with thin credit individuals, and built a web-based research repository that provided teams with actionable research insights and key impact metrics• Drove a 24% increase in marketing engagement by designing and distributing a survey that identified critical keywords for social media bidding, leading to more effective targeting of financially underserved consumer audiences• Improved user experience across B2B and B2C products by analyzing survey data, developing a statistical model to identify new B2B revenue sources, and optimizing B2C website copy for users with limited financial literacy
Education
Seoul National University
Master of Arts - MA, Geography
2014 — 2016
Massachusetts Institute of Technology
Doctor of Philosophy - PhD, Urban Studies and Planning
2016 — 2022
UCLA
Exchange Student Program (3 quarters), Geography
2012 — 2013
Seoul National University
Bachelor of Arts - BA, Geography
2010 — 2014
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