Sowmya Tirumala

About Sowmya Tirumala

I work across revenue, go-to-market, and customer experience. Over the last 13+ years, I’ve worked across product marketing, GTM strategy, and enterprise sales — across SaaS, fintech, and tech-enabled businesses. I’ve been involved end-to-end — from shaping positioning and opening conversations, to working with teams to translate that into actual revenue impact. I enjoy solving complex problems, bringing clarity to them, and working across teams to take ideas through to execution. Lately, at CXWorks, I’ve been working with companies to identify where revenue is leaking across the customer journey — and how addressing those gaps improves conversion and drives measurable growth.

Experience

1. Vice President of Sales

   Cxworks

   Feb 2026 — Present

   I work with digital and eCommerce leaders to identify where the digital customer journey breaks down and where revenue is quietly leaking.We help organizations diagnose friction across the buying journey, connect analytics with practical CX improvements, and systematically improve conversion, merchandising performance, and customer growth.I partner with leadership teams to understand their priorities and design structured optimization initiatives that translate into measurable revenue impact.

Education

• Badruka Institute of Foreign Trade

  Masters Program in International Business, Marketing and finance

  2007 — 2009

• Raja Bahadur Venkat Rama Reddy Women's College

  Bachelor of Commerce, Advertising and Marketing

  2003 — 2006

Skills

• Fmcg
• New Business Development
• Team Management
• Customer Relations
• Relationship Management
• Consultative Sell
• Sales Operations
• Negotiation
• Marketing Management
• Customer Service
• Fast-Moving Consumer Goods (Fmcg)
• Management
• Market Planning
• Key Account Development
• Key Account Management
• New Account Acquisition
• Sales
• Brand Management
• Crm
• Market Research
• Business Development
• Competitive Analysis
• Selling