Sowmya Udayashankar

About Sowmya Udayashankar

I drive scalable pipeline growth for B2B companies through data-driven performance marketing and AI-powered demand generation.With 8+ years of experience across organizations, I specialize in building and optimizing full-funnel paid media and ABM programs that improve conversion rates, reduce CAC, and accelerate revenue growth.My expertise spans multi-channel acquisition strategy, audience segmentation, structured A/B and multivariate testing, and performance analytics. I partner closely with product marketing, sales, analytics, and marketing operations teams to translate business goals into measurable pipeline impact.I’m particularly passionate about integrating AI and automation into campaign strategy, leveraging predictive intent data, smart bidding, and personalization frameworks to improve targeting precision and marketing efficiency.Core Focus Areas:• B2B SaaS Growth & Demand Generation• Paid Media Strategy (Search, Social, Display, Programmatic)• Account-Based Marketing (ABM)• Pipeline & Revenue Optimization• Marketing Analytics & AttributionTech Stack:Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, Reddit Ads | Marketo, Pardot, HubSpot | Salesforce | Demandbase, 6sense, RollWorks | GA4 & Tableau | ZoomInfo | Bombora | WordPress | Smartly | Moz | Hotjar

Experience

1. Performance Marketing Manager

   Atlassian

   Sep 2023 — Present · San Francisco, CA, US

   Owned end-to-end strategy, execution, and optimization of multi-channel marketing campaigns (paid search, social, display, ABM), driving engagement, lead generation, and pipeline growth while optimizing CAC and ROI.• Increased conversion rates by 10% through structured A/B and multivariate testing of creatives, messaging, audience segmentation, and landing page optimization.• Managed large-scale budgets and analyzed campaign performance in partnership with LinkedIn and Habu to enhance audience targeting and maximize ROAS.• Developed real-time dashboards and automated reporting frameworks to guide campaign strategy, optimize budget allocation, and track key business KPIs.• Collaborated with analytics, product marketing, creative, and external vendors to refine GTM strategies and enhance personalized customer journeys.

Education

• Udacity

  Nanodegree, Digital Marketing

• Bangalore University

  Bachelors of commerce , Marketing

Skills

• Trend
• Google Analytics
• Brand Management
• Window Displays
• Content Strategy
• Merchandising
• Social Media Marketing
• Fashion Design
• Retail
• Trend Analysis
• Profit
• Footwear
• Brand Development
• Textiles
• Fashion
• Sourcing
• Store Operations
• Styling
• Denim
• Product Development
• Search Engine Optimization (SEO)
• Digital Marketing
• Market Research
• Apparel
• Store Management
• Google Adwords
• Team Management
• Inventory Management
• Visual Merchandising
• Merchandise Planning
• New Store Openings
• Sales
• Strategy
• Time Management