Sowjanya Vegesna

Media Marketing Manager @Juniper Networks

Sunnyvale, US

Lead and manage digital media campaigns for demand generation and brand awareness across paid search, social, and display platforms.• Oversee given advertising budget, ensuring optimal allocation and achieving ROI goals.• Develop, execute, and optimize strategies for paid search (Google Ads, Bing Ads) and paid social (Facebook, LinkedIn, Instagram, Twitter), improving campaign performance year over year.• Conduct keyword research, ad copy optimization, and bidding strategies to maximize ad reach and conversion.• Collaborate with internal teams, including product marketing, analytics, and creative, to develop cross-channel strategies that meet business goals.• Track, measure, and report on key performance metrics (KPIs) using analytics tools (Google Analytics, Social Media Insights, etc.), adjusting campaigns for continuous performance improvement.• Drive A/B testing and experimentation across digital ad tactics and channels to enhance customer experience and increase conversion rates.• Work closely with the creative team to design and deliver high-quality ad creatives aligned with campaign objectives.• Stay up-to-date with industry trends, platforms, and emerging technologies to keep campaigns innovative and effective.

San José State University

Master's degree, Software Engineering

NALSAR University of Law

P.G Diploma, cyber law

Andhra University

Bachelor of Technology (BTech), Computer Science and Engineering