John A. Sowinski
Creative Director | Brand Storyteller | Visual Strategist at Credible Ink
- Role
- Creative Director at Credible.Ink
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About John A. Sowinski
Bringing 20+ years of in-house and agency experience (D’Arcy and Saatchi & Saatchi to…
Experience
Creative Director
Apr 2025 — Present · Greensboro, NC, US
At Credible Ink, I provide creative direction for nonfiction authors and thought leaders, transforming manuscripts into compelling visual narratives. My role encompasses:Visual Branding: Crafting cohesive visual identities that align with each author\'s voice and message.Strategic Collaboration: Working closely with authors to understand their goals and translate them into effective visual strategies.Market Insight: Staying abreast of industry trends to provide innovative solutions that resonate with target audiences.My approach combines storytelling with strategic design, ensuring that each project not only looks exceptional but also serves its intended purpose effectively.
Education
Syracuse University
Bachelor of Fine Arts - BFA
School of Visual Arts
Advertising
Skills
- Art Direction
- Brand Development
- Graphic Design
- Advertising
- Creative Strategy
- Logos
- Adobe Creative Suite
- Creative Direction
- Web Design
- Posters
- Brochures
- Illustration
- Creative Development
- Corporate Identity
- Logo Design
- Illustrator
- Marketing Strategy
- Television
- Creativity
- Marketing
- Photoshop
- Integrated Marketing
- Photography
- Packaging
- Direct Mail
- Concept Development
- Corporate Branding
- Interactive Advertising
- Copywriting
- Branding & Identity
- Typography
- Email Marketing
- Graphics
- Layout
- Indesign
- Outdoor Advertising
- Catalogs
- Visual Communication
- Banners
- Persuader
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