Souvik Dutta
Digital Marketing | SEO | Google Analytics | Google Ads | Social Media Marketing | Project Management | Prompt Engineering | ChatGPT
- Role
- Digital Marketing Executive at Himavat Destination
- Location
- Guwahati, AS, IN
- LinkedIn followers
- 500 followers
About Souvik Dutta
I am a data-driven media planning and digital marketing professional with 4+ years of…
Experience
Digital Marketing Executive
Dec 2023 — Present · Siliguri, IN
Developed and executed digital marketing strategies to promote travel services, destinations, and packages across online platforms that aligned with business goals, driving increased lead generation and customer engagement. Managed end-to-end online advertising campaigns across platforms like Google Ads and Meta (Facebook & Instagram), targeting key demographics and achieving a Return on Ad Spend (ROAS) of 450%. Led the development of a lead management funnel, categorizing leads into various stages and implementing retargeting strategies through WhatsApp marketing, resulting in improved lead nurturing and conversions. Assisted in website development and set up social media accounts and Google My Business, contributing to the expansion of the company’s digital presence. Managed social media platforms, implementing creative strategies that boosted engagement and enhanced brand awareness.
Education
Sathyabama University
BE - Bachelor of Engineering
2012 — 2016
NICMAR University
PGP Advance Construction Management
2017 — 2019
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.