Souvik Das
Digital Marketing Executive @ Xfrate. Oxford Brookes University UK. MSc Digital Marketing
- Role
- Digital Marketing Executive at Xfrate
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Souvik Das
Results-driven Digital Marketing Executive with over 3 years of experience specializing…
Experience
Digital Marketing Executive
Mar 2025 — Present · Kolkata, IN
Worked closely with the CEO and senior leadership to develop and implement marketing strategies for inhouse B2B SaaS platform (Logistics), directly driving business growth.Implemented GEO to rank on LLM models.Executed data-driven email marketing and CRM automation via Brevo, achieving a 28% open rate and 12%click-through rate exceeding B2B SaaS industry averages.Generated substantial revenue for the company by delivering high-quality inbound leads throughperformance-driven Meta Ads campaign, reducing CPC by 25% and increasing qualified inquiries by 35%.Collaborated with cross-functional teams and guided the sales department on campaign strategies,contributing to a 35% rise in conversions.
Education
Techno India Institute of Technology
Bachelor of Science - BSC, Media science
Oxford Brookes University
Msc, Digital Marketing
2023 — 2024
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