Souvik Bhattacharjee
Marketing & Growth Enthusiast | Travel, Food & Lifestyle
- Role
- Brand and Strategy Manager at Minus 30 Private Limited
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Souvik Bhattacharjee
Versatile Marketer | 10+ Years in Consumer-Facing Brands | Minus 30 GelatoDynamic, versatile marketer with immersive experience across consumer-facing brands in FMCG, QSR & D2C. Currently Brand Strategy Lead at Minus 30—India\'s FIRST clean-label gelato—driving 10K units sold in 1 week (Instamart), and 40% retention via CRM strategies.Proven Across Categories:10% QoQ sales growth at Lenexis Foodworks (The Momo Co, Chinese Wok)15% AOV uplift through 360° campaigns (Meta/Google/quick-commerce)Cross-functional expertise: agencies, ops, insight-led innovationsIIM Rohtak certified. Passionate about building brands consumers love.Brand Strategy. Marketing Execution. Feedback. Improve. Scale
Experience
Brand and Strategy Manager
Jan 2026 — Present · New Delhi, IN
Developed and refined Minus 30\'s brand strategy with insight-led narratives, positioning, and data-driven decisions to boost consumer recall- Led 360° campaigns across phy-gital Offline (ATL, BTL, Experiential),(Meta, Google, YouTube), retail, and quick-commerce (Instamart Valentine\'s Rose launch), partnering with cross-functional teams- Strategic Achievements units sold in 1 week only in IM (Exclusive),~40% audience retention via retention strategies, In- Store Branding for GT/MT ~5% growth in Strategized Acquisition and Retention via content calendars, emailers, WhatsApp/CRM reviews, website UI/UX audits, and e-comm sales optimizations- Marketing Campaign Management (Meta/Google/Prime Video exploration); analyzed quick-commerce data, city-level SKUs, and set achievement targets- Drove new product ideas (80ml Clean Label), events, ASM offline intros, 2026 strategy, and AOP marketing plans for consistent brand execution- Cross Functional and stake holders management.
Education
Indian Institute of Management Rohtak
Executive Program In Product & Brand Management, Business, Management, Marketing, and Related Support Services
AIDM
PPDM-DIGITAL MARKETING
2015 — 2016
United World School Of Business
PGPM, Marketing and Retail
Skills
- Customer Service
- Marketing
- Microsoft Office
- Sales
- Teamwork
- Business Development
- Team Management
- Microsoft Excel
- Powerpoint
- Microsoft Word
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