Sourelly Heredia

About Sourelly Heredia

I’m a Lead Product Designer at Aviarai, where I lead end-to-end design for an AI- and ML-driven platform that helps poultry producers make smarter, faster operational decisions. I partner closely with product, engineering, and data science to translate complex models and data into intuitive, actionable experiences for real-world users. My work spans research, UX strategy, interaction design, and high-fidelity UI, with a strong focus on simplifying complexity, building scalable design systems, and delivering measurable impact. I’m passionate about designing products that balance user needs, business goals, and technical constraints, especially in domains where clarity, trust, and usability truly matter.

Experience

1. Lead Product Designer

   Aviarai

   Aug 2024 — Present

Education

• North Carolina State University

  Certificate, Certified Internet Webmaster

  2008 — 2008

• Sullivan County Community College

  Associate of Applied Science, Computer Information Technology

  1996 — 1998

• University of Denver

  Master of Science (M.S.), Information & Communication Technology - Software Design & Programming

  2013 — 2017

• Academy of Art University

  Master of Fine Art, Web Design & New Media

  2009 — 2012

• SUNY Institute of Technology Utica/Rome

  Bachelor of Science, Computer Engineering Technology

  1999 — 2002

Skills

• Web Analytics
• Css3
• Responsive Design
• Less
• Web Development
• Front-End Development
• Web Design
• Javascript
• Axure Rp
• Web Standards
• Sass
• Section 508
• Css
• Sdlc
• Cross-Browser Compatibility
• Web Services
• Website Development
• Angular Js
• Balsamiq
• Problem Solving
• Google Analytics
• Photoshop
• Web Content
• Content Management
• Html
• Xml Programming
• Bootstrap
• Jquery
• Web Servers
• Web Applications
• Sql
• Visio
• User Interface Design
• Cms
• Java
• Adobe Creative Suite
• Mysql
• Web Project Management
• Databases
• Graphic Design