Silvia Hernandez

WORK HISTORY

EDUCATION

SKILLS

ABOUT SILVIA HERNANDEZ

Results focused, dynamic and commercial Trading Director, experienced in setting up, running, building or turning around branded businesses in global markets. Great understanding of brand build and brand values. 20+ years’ experience across Homeware, Furniture, Gifts, Toys and Textile sectors. Proven strategic and operational skills with the ability to build and develop key internal and external relationships across multi-cultural boundaries. Broad International management experience across purchasing, supply chain, sourcing, sales and marketing, through to retail, wholesale, e-commerce, licensing, franchising and customer service. Maximised business potential and delivered significant increases in revenue and profit, often in adverse circumstances. Strong commercial acumen combines with wide-ranging management experience to produce a credible and focused business leader able to operate successfully at Board level. KEY SKILLS: Strategy and business planning; organisational restructuring, business development; all round operational management covering procurement, supply chain, sourcing, sales and distribution; P&L ownership; multi-channel selling; international development; brand development; licensing, wholesale, retail and franchise.