Sourav Singh Katoch
Product Manager | OTT & E-Commerce Growth | Design, Strategy & Analytics
- Role
- Senior Consultant (Product Strategy) at Primus Partners Pvt Ltd
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Sourav Singh Katoch
Over the last few years, I’ve worked across OTT and digital transformation, leading…
Experience
Senior Consultant (Product Strategy)
Jan 2025 — Present · New Delhi, IN
Led product growth initiatives for a national OTT platform, driving significant user acquisition and retention through strategic campaigns and bundling partnerships.Conducted user interviews and funnel analysis to identify onboarding friction, leading to improvements in user activation.Defined product roadmaps and GTM strategies, ensuring alignment across engineering, content, and marketing stakeholders.Delivered high-impact features through A/B testing and data-driven experimentation focused on engagement and retention.Built real-time performance dashboards for leadership visibility and faster decision-making.Managed external partnerships to extend platform reach and enhance product utility.
Education
Shri Mata Vaishno Devi University
Bachelor of Technology - BTech, Mechanical Engineering
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