Sourav Pathak

About Sourav Pathak

I’m Sourav Pathak, a dedicated professional with expertise in [Digital Marketing…

Experience

1. Customer Support Manager

   Criteo

   Mar 2025 — Present · Gurugram, IN

   Developing and applying the right advertising support materials to enable clients to effectively navigate and utilize Criteo’s Advertising Platform: Commerce Growth. This includes creating tailored resources, guides, and tutorials to enhance client understanding and platform adoption.Providing exceptional operational service to clients by adhering to SLAs, demonstrating strong prioritization skills, and ensuring timely resolution of inquiries and issues. Leveraging programmatic advertising expertise to optimize client campaigns, including retargeting strategies, audience segmentation, and performance analysis to drive measurable results.Designing, launching, and managing advertising campaigns from inception to execution, ensuring alignment with client goals and maximizing ROI.Utilizing CRM platforms to maintain clear and consistent communication with clients, track interactions, and manage client relationships effectively.Resolving and troubleshooting client requests, ranging from simple access issues to complex technical bugs, by collaborating with cross-functional teams and applying problem-solving skills.Collaborating closely with the Account Strategy team to align on client objectives, share insights, and deliver cohesive solutions that drive client success.Continuously staying updated on industry trends, platform updates, and best practices in programmatic advertising, retargeting, and campaign management to provide cutting-edge support and recommendations to clients.

Education

• Hemchand yadav University

  Masters in commerce

  2020 — 2022