Sourav Kumar Saraf
Data Scientist - @Affine.ai Inc. | Marketing Analytics | UA - GTM - CRM - Paid Media | Mobile Attribution | Gaming | NITR’20
- Role
- Growth Marketing Consultant at Affine
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Sourav Kumar Saraf
I’m a data scientist with a focus on marketing analytics within the gaming industry, bringing over 5 years of expertise in data-driven solutions across diverse sectors, including gaming technology, manufacturing, retail, logistics, and supply chain. I am skilled in developing comprehensive business strategies, designing tailored solutions, and leading ideation processes. My proficiency lies in leveraging machine learning applications to address complex business challenges, driving innovation and operational excellence across industries.Data Science experience- Agentic Pipelines, Predictive modeling, Anomaly detection, Statistical testing, SKU Optimization and GenAI (LLM Ops pipeline using RAG, Content moderation using Azure, Nemo guardrails, Model Validation framework using Prompt flow)Analytics experience- ETL pipelines, Causal impact calculations, Incremental testing, Financial impact calculations, BI using Tableau.
Experience
Growth Marketing Consultant
Apr 2025 — Present · Los Angeles, CA, US
Education
National Institute of Technology Rourkela
Bachelor of Technology, Mining and Mineral Engineering
2016 — 2020
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