Sourav Kumar
IT & Digital Marketing Director at Digital Sourav
- Role
- Head of Digital Marketing at Finmoves
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sourav Kumar
Experienced Digital Marketing Specialist with a demonstrated history of working in the…
Experience
Head of Digital Marketing
Jun 2025 — Present
As the Head of Digital Marketing at FinMoves, I lead the strategic planning, execution, and optimization of all digital campaigns across B2C and B2B verticals, including Home Loans, Business Loans, and Edtech initiatives like FinEd. Developed and scaled 360° marketing strategies resulting in a 3x increase in qualified leads Managed performance marketing (Meta Ads, Google Ads) with CPL optimization across verticals Led creative direction for high-converting campaigns (reels, static ads, lead magnets) Launched new vertical FinEd in collaboration with KC GlobEd, focusing on global finance education (US CPA, CMA, EA) Oversaw SEO, content strategy, and influencer collaborations to drive organic growth Built automation workflows for WhatsApp and CRM to nurture leads & reduce drop-off Collaborated with cross-functional teams (Sales, Product, Design) to align business and marketing objectives Analyzed KPIs weekly to optimize campaigns for ROI and LTV metrics Tools: Meta Ads, Google Ads, SEMrush, Canva, Zapier, Google Analytics, WordPress, CRM tools
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