Sourav Chatterjee
Marketing & Sales Professional | Driving Revenue Growth Through Strategic Campaign & Client Engagement | B2B & B2C | Brand Positioning | Building PW Offline | MBA in Finance and Marketing
- Role
- Senior Marketing Associate at PW (PhysicsWallah)
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Sourav Chatterjee
I\'m a results-driven marketing professional with a passion for building brands…
Experience
Senior Marketing Associate
Jan 2024 — Present · Kolkata, IN
Plan, execute, and manage 360-degree marketing campaigns for course launches, events, and offline centres• Drive lead generation and enrolment through performance marketing (Meta, Google Ads, YouTube)• Collaborate with content, creative, academic, and product teams to ensure unified brand messaging• Manage influencer marketing collaborations and social media promotions• Support on-ground activations and BTL campaigns for hybrid and offline initiatives• Monitor campaign performance and generate insights using tools like Google Analytics, Meta Ads Manager, etc.• Research competitors, student behaviour, and market trends to identify new growth opportunities• Ensure the timely execution of campaigns while managing internal and external stakeholders• Optimize budgets for maximum ROI and performance• Coordinate with academic and sales teams to align marketing efforts with business goals
Education
Hindu school
Commerce
2012 — 2014
Adamas University
Master of Business Administration - MBA, Finance and Marketing
2017 — 2019
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