Sourabh Yadav

Content Specialist @Zetwerk

Bengaluru, IN

Zetwerk is an Unicorn Startup backed by world’s leading VC firms; leading the world with its holistic manufacturing capabilities across multiple domains. I worked with the North American Marketing Head - to build their Content Marketing Engine focused on organic growth and brand building. Spanning from competitors audit to curating customer-centric content strategy, I worked with SEO team to plan quarterly content calender, interview subject matter experts and industry leaders to get unique and industry updated content. Worked with the marketing team to explore PR, Guest Blogging and omnichannel opportunities to rank on first pages in SERP. Planned and worked on landing page strategy and copy for top capabilities of Zetwerk. Worked with our content team to build resources like whitepapers, blogs, how-to guides and more capturing user at every buyer’s journey stage.