Sourabh Sarathe

About Sourabh Sarathe

Experienced Technical Trainer with a demonstrated history of working in the automotive industry. Skilled in Customer Service, Sales, Business Development, Customer Relationship Management (CRM), and Employee Engagement. A strong professional with leadership skills.

Experience

1. Branding & Communication Manager

   Blowhot India

   Dec 2023 — Present · Indore, IN

   Develop and implement comprehensive branding strategies to enhance brand visibility and equity in the domestic kitchen appliances market.Manage the brand\'s voice and ensure consistent messaging across all marketing channels, including social media, digital platforms, print, and in-store displays.Collaborate with product development teams to ensure brand alignment and cohesion in new product launches and promotional activities.Oversee the creation and production of marketing materials, ensuring they align with brand guidelines and effectively communicate product benefits.Conduct market research and competitive analysis to identify trends, opportunities, and areas for brand growth and differentiation.Develop and maintain relationships with key media contacts, influencers, and industry stakeholders to maximize positive media coverage and brand exposure.Plan and execute integrated marketing campaigns that drive brand awareness, customer engagement, and sales growth.Monitor and analyze the performance of branding initiatives and campaigns, providing insights and recommendations for continuous improvement.Lead the management and optimization of the company\'s online presence, including website content, SEO, and social media strategy.Coordinate with internal and external teams, including advertising agencies, graphic designers, and PR firms, to ensure cohesive brand messaging.Organize and manage corporate events, trade shows, and product launches to effectively promote the brand and engage with target audiences.Develop internal communication strategies to foster brand advocacy and alignment among employees.Ensure compliance with legal, regulatory, and industry standards in all branding and communication activities.Provide leadership and mentorship to junior marketing staff, fostering a collaborative and innovative team environment.

Education

• Yashwantrao Chavan Maharashtra Open University

  Hospitality Management, Hotel & Tourism Administration

  2006 — 2009

• Mahatma Gandhi University

  Master of Business Administration - MBA

• Kohinoor International Management Institute (KIMI)

  BBA

  2006 — 2009