Sourabh Narula

About Sourabh Narula

With over 14 years of experience in the e-commerce industry, I am a seasoned leader and…

Experience

1. Head E-commerce (Marketplace)

   Beco

   Feb 2021 — Present · IN

   Driving Market Excellence at BECO as Head of Marketplaces Channel As a seasoned professional leading the marketplace channel for BECO, I am at the helm of a dynamic role that encompasses strategic P&L management, business operations, and comprehensive marketing for our e-commerce ventures. Strategic Leadership: Responsible for the end-to-end P&L of the marketplace channel, I thrive on formulating account-specific strategies that propel sales, enhance gross profit, and optimize contribution margins. Holistic Business Operations: My role extends beyond strategy formulation to the meticulous planning, execution, and management of complete business operations. Innovative Marketing Mastery: At the core of our success lies a robust performance marketing strategy. I spearhead the Performance Marketing function, leveraging tools such as AMS, Sponsored Ads, Targeted Display Ads, PLA’s, PCA’s, and other cutting-edge methodologies. The goal is to drive visibility, engagement, and conversion, ensuring that our products stand out in the crowded digital marketplace. Marketplace Expertise: With a finger on the pulse of market trends and consumer behavior, I navigate the complexities of e-commerce with finesse. My role involves adapting to market dynamics, staying ahead of the curve, and implementing agile strategies that position BECO as a market leader.🤝 Collaborative Approach: Success in the marketplace is not a solo endeavor. I actively collaborate with cross-functional teams, forging partnerships that strengthen our position in the industry. From collaborating with supply chain experts to aligning with the creative minds in marketing, collaboration is key to our success. Connecting the Dots: In a rapidly evolving digital landscape, connecting the dots between operations, marketing, and marketplace dynamics is crucial. My role involves creating synergies between these elements to ensure a seamless and efficient operation.

Skills

• Sourcing
• Lead Generation
• Channel Partners
• Sales Process
• Product Management
• Key Account Management
• Management
• Market Research
• Product Marketing
• Sales Operations
• Team Management
• Direct Marketing
• Startup Consulting
• Strategy
• E-Commerce
• Market Planning
• Online Marketing
• Business Development
• Entrepreneurship
• Digital Marketing
• Negotiation
• Marketing Management
• Market Analysis
• Sales
• Business Strategy
• Business Planning
• Competitive Analysis
• Start-Ups
• Channel Sales
• Online Advertising
• Brand Management
• Customer Satisfaction
• New Business Development
• Marketing Strategy
• Sales Management
• Crm
• Strategic Partnerships